About Equipment Direct Sales

EDSI employs a diverse collection of talent from sales to engineering and administrative support with over 150 years of experience. Our collective skills are brought together to serve our customers quickly and accurately in ways unique to EDSI. To serve you more efficiently, we’ve provided a brief staff biography to help direct your inquiry to the staff member best able to serve you.


Edward Goodrich


James Lydon

Executive Vice-President

Scott Edwards


Edward Goodrich, Jr

Sales Manager

Jeff Bradshaw

Inside Sales / Support

Debbie Gavigan

Administrative Assistant

Steve Clark

Outside Sales

Dan Holden

Inside Sales / Support

Grant Rose

Inside Sales / Support

Mike Sullivan

Inside Sales / Support

Dan Rafferty

Technical Support

Matt Freitas

Director of Engineering